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Kdka news desk12/19/2023 “You get three TV stations that are trying their hardest and are as competitive as they can be.” “The viewer in Pittsburgh wins,” Wolfertz said. What hasn’t changed is the high level of competition among local TV news outlets. “ are highly qualified and hopefully they’re going to write their legacy in Pittsburgh.” “This is the next generation of Pittsburgh broadcasters,” Wolfertz said. In recent years viewers have noticed a greater turnover in on-air talent with the arrival of younger reporters and anchors who stay for a few years and often move on. In May sweeps, “Pittsburgh Today Live” won its time period with a 3.6 household rating, the same rating as KDKA’s 6 p.m. When you look at ‘PTL’ in total viewers and households ‘PTL’ out-delivers 90-95% of all the newscasts in the market. People are going to turn it on for news, weather, events. Local broadcast is always going to be there. “There’s better content on television right now than there ever has been … What’s dying is good content that people are interested in. WTAE produces its quarterly prime-time newsmagazine “Chronicle,” Sunday morning public affairs show “WTAE Listens” and a growing selection of local programs on its sister-streaming service, Hearst’s Very Local Pittsburgh. “On the CW I have some things up my sleeves that I’m working on,” he said.Ĭotugno notes KDKA/WPCW produces more hours of local content than the other two stations in town with “Pittsburgh Today Live,” “Nightly Sports Call” and other shows in the mix. WPCW, especially since announcing its plan to disaffiliate with The CW in September, is a different story. KDKA’s Cotugno doesn’t see much room for additional news expansion on KDKA due to network commitments to CBS. (In the 25-54 key age demo preferred by some advertisers, Clarkson ranked first with “Talk Pittsburgh” and “NBC News Daily” tied for second.) In May sweeps, “Talk Pittsburgh” on KDKA came in second in households behind WTAE’s “Kelly Clarkson” but ahead of “NBC News Daily” on WPXI. weekdays), Wolfertz said, “I think more local programming in the market is great for the market. weekdays on Channel 4.Īs for competing with KDKA’s new “Talk Pittsburgh” (3 p.m. I think she’s a dynamic host,” Wolfertz said of “The Kelly Clarkson Show,” airing at 3 p.m. It doesn’t sound like WTAE intends to expand its afternoon newscast earlier than 4 p.m. and I’m sure that rivals some markets at 6 a.m., so I think a 4 a.m. People get up early and get home late,” he said. “What’s the viewer habit going to look like? What do we need to do to make sure that we stay relevant there?” “As people adjust their days, are they going to continually tune in at 11?” Hoder said. 1 in May in households and the key demo of viewers 25-54 – he, like Wolfertz, sees viewing trends and has concern about the 11 p.m. KDKA-TV news director Shawn Hoder said while he’s comfortable with the station’s 11 p.m. TV Q&A: Why did James Corden leave 'The Late Late Show'?.TV Talk: Streaming services, cable networks schedule scripted summer series.TV Q&A: Will WPCW-TV still air 10 p.m.So far only NBC has talked about the possibility of giving back the 10 p.m. That would be a great opportunity to put local programming in or news.” “We’re just looking to strengthen when we’re already on,” he said. Wolfertz said he doesn’t see additional news time period expansion in the immediate future for WTAE, an ABC affiliate. 1 across all TV news consumption including national broadcast TV news (2:37) and cable news (4:35) for a total average of 11 hours and 22 minutes per week of news viewing by Western Pennsylvanians ages 18 and older. It found viewers in Pittsburgh watch four-hours-and-10-minutes of local news on average weekly, the top market using Nielsen’s Local People Meter measurement system. 1 in the October 2020 Nielsen Local Watch report. When it comes to local TV news viewing, Pittsburgh was also No.
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